Charles Darwin once said: “It is not the strongest of the species, not the
most intelligent that survives, it is the most adaptive to change,”never has this been truer than in the 21st
century. John is a marketing practitioner with more
than thirty years of successful experience in tourism marketing he is chief
strategist forHPR.
He operates a virtual PR & Social Media agency and pulls together
from a long list of knowledgeable people just the right team for you to engage
your marketplace or helps you train your team. HPR
is the most affordable way for you to dive into Public
Relations with emphasis on social media. (For most projects no contract is
required).
John has been Vice President of Marketing for a
major travel agency group, a major tour wholesaler, three large upscale hotel
companies and CEO for two destination marketing organizations.
"Every business owner I have talked to so far
understands the HPR
strategy for integrating social media and it makes sense to them. The
strategy is built using commonsense such as:"
A business owner has hardly any free time.
A business owner does not have time to learn new technology
especially in the fast-pace world of “Social Media”.
Any potential prospects must be filtered down and all
tire-kickers or no-shows removed ASAP from the list.
As much automation as possible to reduce cost of resources.
HPR is a public
relations coaching firm that began as Hope-Johnstone Marketing Systems in Toronto in
the 1980s and had many top level clients.
HPR operates on a three
legged stool. Leg one is the development of a
PR strategy. Leg two is the
development of a "key influencer" list and leg three are the activities that
will communicate the message and influence the key people.
HPR of the 21st century
is a very different organization than the one of the 1980s with a much heavier
emphasis on social media and social networking.
HPR is powered by Web
PR and WebEX
For a full background go to John's LinkedIn profile
here
John's blog is his way of writing his articles and books on
social media, hop on board and
comment view blog here or
follow his tweets @HopeJohnstone . Our Facebook fan page is
http://www.facebook.com/HPRSocialMedia
To thank you for visiting our site we would like to
offer you a valuable "White Paper" on Social Media in return for your email. You
will be joined to our email list and at not time will your email be sold or
given out. You will simply be informed time to time of interesting social
media articles and blogs we hope you will find of value. You can opt-out of the
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time. Click here for your download of
our Social Media White Paper
