Coaching Methods:                                                                                                                                                     

1. Integrating a Social Media strategy into your marketing plan                                                                              

2. Speaking Engagement "Engage" (see contents below*)       I hr, 2hr or full day.                                                                             

3. Social Media Boot Camp (3 hrs per day for 5 days + homework)                                                                      

4. Private  social media coaching directly to your office computer and phone via WebEx  (live)                                                                                 

Speaking Engagement titled:  "Engage" *

“Engage Seminar” module #1:

This first hour covers:

1. Social media introduction
2. Why social media can be a useful communication tool for an organization
3. Why social media fails for some users
4. The concept of “communities of common interest”
5. The concept of “Key Influencers”
6. How it all ties together into a unified message
7. Defining the social media players
8. The rise of the fourth screen and its importance
9. Basic introduction to simple measurement tools for social media
10.  The four pillars of an effective social media strategy

“Engage Seminar” module #2:

This second hour covers:

1. How today’s consumers are making decisions utilizing social media
2. The seven publics of social media
3. Conversational writing VS organizational prose
4. How to create “buzz”
5. Social media strategy examples
6. How social media fits into the overall marketing plan
7. Advanced measurement tools for social media success or failure
8. Developing an open social media environment
9. Social media safeguards within an organization
10. Beginning the social media conversation

Additional time can be requested for Start-Up purposes. Here we ask for participants to bring lap tops and there be powerful Wi-Fi connectivity. Or for smaller groups we can plug into their office computers using Webex.

Module #3: Start-Up Session:  (Optional)

A pre-coaching questionnaire will inform us of the participants wants and needs for social media hands-on coaching utilizing their own lap tops or UCC PCs.

 For the mega platforms such as facebook, My Space, Linkedin, Twitter and YouTube, we will do a mass introduction while the participants can create their own entries

We will work with individual participants to begin their social media adventure. An additional an HPR staff member (who is a social media manager) will be brought in to help coach through the set up and the start of conversations on the platforms of choice.

We have found that it is best not to place a time limit on this module #3 as it depends on the needs of the participants and it is important we complete the session having fulfilled their needs.

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